ABOUT CMF RUNNING

Hey, we’re Chris & Char, Run Coaches and founders of CMF Running. We live in a house bus full-time, which is awesome because it allows us to travel to events and support the runners we coach! We met in 2019 and started CMF in 2020, right around the time of COVID—not the best timing!

CMF stands for Custom Made Fitness, but that's not how it started. Initially, it was Charlotte Milne Fitness, as we thought we'd create a personal training app for ladies, leveraging Char’s expertise as a Personal Trainer. Chris was going to handle the tech side of things. However, the personal training app wasn’t our thing. After spending much time and money, we learned a lot and decided to pivot, bringing the CMF acronym with us.

We discovered a shared passion for helping others with their running, realizing a strong craving for personalized run coaching existed in NZ. While apps, ready-to-go plans, and group event plans have their place, we found that what our CMF Crew truly wanted was 1:1 coaching. This means bespoke run training, mentoring, and guidance through the ups and downs of life and training to achieve the best results and run free! Although this approach limits the number of runners we can coach at one time, it allows us to make a real and lasting impact on your running, and we, as coaches, find it truly fulfilling 💚.

Fitness (the F in CMF!) stands for "The condition of being physically strong and healthy." This is something we hold close to our hearts, as we believe that strong, happy, and healthy runners make great athletes. Being strong and healthy reduces the risk of injury and sickness and boosts mental and physical well being, leading to greater consistency in run training. Our personalized approach to run training combines all these factors to create something special—the CMF magic sauce!

We don’t claim to have all the answers ourselves, and we love doing this stuff in the community with others. This is why, over time, we’ve grown our coaching and CMF partners team, adding Coach Kim Moffat and Paul White to our fold, along with many trusted CMF Discount Partners that our Coached Clients and Run Club Members get access to #cmfperks!

Want to know more about what we’re about or how we can help you with your running? Book your free Coach Call—we look forward to catching up!